Photoroom

    Turn a phone photo of a product into a sellable image.

    FreemiumRasterAPI

    What it's good at

    • AI backgrounds and shadows that look physically plausible
    • Batch templates for a whole product range
    • Strong mobile app for on-site shoots

    Where it falls over

    • Generated shadows can drift from the real light direction
    • Templates trend generic without art direction

    The WFX2 verdict

    Genuinely useful for FMCG clients with a hundred SKUs and no studio budget.

    Jobs it covers

    Editing & retouchingMockups & packaging visualisation

    Compare with

    Magnific

    Paid

    Upscale and re-imagine an image with controllable added detail

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    Freepik AI Suite

    Freemium

    One subscription covering generation, upscaling, video and stock

    API

    Adobe Firefly

    Freemium

    Generate commercially safe assets inside an existing Adobe workflow

    APIPlugin

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