Runway
Direct short-form video with camera and motion control.
FreemiumVideoAPI
What it's good at
- Camera moves and motion brushes give real directorial control
- Strong image-to-video for animating an approved key visual
- Established editing tooling around the generation
Where it falls over
- Clip length and continuity remain the hard limits
- Credits disappear quickly during exploration
The WFX2 verdict
Where we go to put motion behind a static campaign visual for social.